World Cup Creative Welcome Series
Historic 10 Krog Studio becomes Atlanta's Cultural Embassy during the FIFA World Cup—hosting music, art, fashion, film, food, and storytelling experiences that reflect the soul of the city.
Celebrate diverse cultures from around the world through immersive experiences
Music, art, fashion, food, and more across 45+ days of programming
Experience Atlanta's cultural heartbeat at the iconic 10 Krog Studio
Explore diverse cultural expressions through six immersive event pillars that celebrate Atlanta's global connections
Live performances celebrating global rhythms and artistic expression
Immersive exhibitions and screenings showcasing creative vision
Storytelling sessions, poetry, and literary celebrations
Runway shows featuring international and local design talent
Curated car shows celebrating design and innovation
Culinary experiences paired with vibrant street art installations
From the iconic Krog Tunnel to high-energy car shows, discover the marquee events that bring Atlanta's culture to life
Curated automotive exhibitions celebrating design, innovation, and Atlanta's rich car culture scene
Learn MoreLive street art performances transforming the legendary Krog Tunnel into a global canvas
Learn MoreWalking tours celebrating the history and transformation of Atlanta's iconic BeltLine corridor
Learn MoreGlobal and local designers showcase their latest collections in electrifying runway presentations
Learn MoreAlign your brand with Atlanta's most anticipated cultural celebration during the FIFA World Cup. Reach a global audience through meaningful sponsorship opportunities.
Brand visibility to 100K+ attendees
Multi-platform promotional integration
VIP experiences and hospitality packages
Custom activation opportunities
Transform Historic 10 Krog into your exclusive venue for VIP experiences, client entertainment, and unforgettable brand moments during the World Cup.
Plan Your Corporate Event